I have talked with over 7 pastors today. I have asked most of them, “What is your holiday giving plan?” Response is, “uhhh….” 
Instead of me asking, I will just give you a simple system to help you prepare for year end giving. You have a great opportunity every year, take advantage of it. People are more generous around year end.
1. Establish a year end giving goal
The old adage if you aim for nothing, you hit nothing is true!
2. Call it something
People like to give to “something”. Just make up a name like, “Season of Hope” or “Generosity Gone Wild” (okay, that might be a little too cheesy, but you get the point.)
3. Communicate
Your first communication should start in early November. Try to strive for one touch a week. The more creative the better. Just letters in the email or emails don’t work. Get creative with a Flip Video Camera and grab stories from people’s lives who have been changed and get those out there!
4. Pinpoint a DAY!
Give people a Sunday to bring their gifts. I would do the Sunday BEFORE Christmas. The one after this year is going to be might low in attendance because of how Christmas is situated. On the day take up two offerings. One regular offering and then have a special time for year end giving. Challenge people to give generously even that day!
5. Thank people quickly
When people give to the year end offering, send a thank you note or letter quickly. It will go a long way!
Email me cgraham AT thechangegroup.tv for a free sample year end giving letter.
Comments
[...] an intentional strategy for year-end giving is worth the time and effort. I did a post that outlines a simple strategy for [...]
sounds like a good plan..
I like your idea and the fact that Tony Morgan posted it makes it even more relevant. I’m going to work on this idea ASAP. Thanks for your help!
Phil Muthersbaugh
Lead Pastor/Spiritual Coach
LifeSource Community Church
